I love music (a lot, actually) and have a turntable myself, and no matter what disk you put in - it’s absolutely different vibe that gives sense or presence besides everything else.

The goal was to fit it into a regular interior and environment, but at the same time make it a little surreal. For products like this, it's important to show it to the costumer in use, to show, that it fits not only "advertisibale" environment, but also people's life.

Another idea here was "music is life", and I wanted to show it visually, and what can symbolise life better than nature? It grows along with the music, following it's path, and getting back to the roots once it stops. The metaphor here is clear though deep, and it allows costumer to feel the connection.